A resolution has finally been made in regards to the uproar caused by a recent attempt by the IICRC to update to a more modern look by changing their name and logo. The IICRC (Institute of Inspection Cleaning and Restoration Certification) has been a pillar in the cleaning and restoration community, their logo a symbol of professionalism in the industry, for four decades. It is because of this established recognition that a recent decision by the IICRC to change their name to The Clean Trust and alter their familiar logo was met with something less than enthusiasm by certified technicians, owners of certified firms, and the cleaning and restoration industry as a whole.
The discontent among the industry leaders was made apparent to the IICRC through hundreds of phone calls, as well as a campaign by several trade associations, including the SCRT (Society of Cleaning and Restoration Technicians) to express their disapproval of the decision. As a result, the IICRC issued a press release on March 17, 2012 announcing that the board of directors had voted to return the official name to IICRC. However, in an attempt to achieve an updated, fresh look they voted to keep The Clean Trust logo as a service mark. The new logo is symbolic of the international status of the institute as well as of the multifaceted aspect of the industry. The following was released at the Certification Council on April 22, 2012 in regards to the transition:
(VANCOUVER, Wash.) April 22, 2012 – The Institute of Inspection, Cleaning and Restoration Certification (IICRC) released today additional details surrounding the transition to return its name to the IICRC, keeping the cleantrust as the service mark of the organization. The decision to return to the IICRC was voted on by the board of directors on March 16, 2012.
Keeping the official name of the organization IICRC, while using the cleantrust, an IICRC program, in consumer facing materials, allows the organization to build on its more than 40 year history of identifying and promoting an international standard of care for the cleaning, restoration and inspection industries. The IICRC will continue to issue certifications, write and promote standards, and approve schools and instructors. All industry communications will refer to the organization as the IICRC.
As a service mark of the IICRC, the cleantrust should be used by Certified Firms and technicians on all consumer or end-user facing materials. Using the cleantrust logo as a service mark will enable more name recognition and end-user awareness outside the industry, which has been cited by registrants as one the organization’s greatest challenges. With the cleantrust logo and patches, IICRC technicians will be easily recognizable as consumers look for and trust symbols of technical proficiency and high ethical standards.
All cleantrust materials previously purchased for end-user recognition or communication may continue to be used. Moving forward, whenever the cleantrust is listed, it will be noted that it is an IICRC program, linking the two together.
“We’ve heard feedback from registrants and feel the combination of IICRC and the cleantrust, an IICRC program, will help our organization honor its position in the industry while generating increased end-user awareness,” said Darrell Paulson, IICRC chairman. “We’re poised for growth as we move into the future with open lines of communication and an opportunity to market ourselves beyond the industry.”
The IICRC will retain the use of the updated logo, which represents the strength and breadth of the organization. Updated materials with the new IICRC logo and design will gradually rollout in the coming months. The website has been redesigned according to these guidelines and is now live at www.iicrc.org.
For questions and additional information about when to use the IICRC logo and when to use the cleantrust service mark for end-users, download a copy of the IICRC’s brand guidelines on the website or contact headquarters at (360) 693-5675 or firstname.lastname@example.org.
About the IICRC
The IICRC is an international, ANSI accredited standard development organization (SDO) that certifies individuals in 20+ categories within the inspection, cleaning and restoration industries. Representing more than 54,000 certified technicians in 22 countries, the IICRC, in partnership with regional and international trade associations, represents the entire industry. The IICRC does not own schools, employ instructors, produce training materials, or promote specific product brands, cleaning methods or systems. To know if a technician has received proper education and training, consumers should look for the cleantrust patch and logo, the service mark of the IICRC.
IICRC Chairman Darrell Paulson was quoted saying, “Together, this powerful brand combination of IICRC and The Clean Trust, will enable us to constantly work towards our mission of identifying and promoting an international standard of care that establishes and maintains the health, safety and welfare of the built environment.”